Email that runs steady.
Flowstead builds and manages the automated emails that bring back abandoned carts and turn first-time buyers into repeat customers, so you can focus on your products.
Get your free email auditMost shoppers don't buy the first time.
Without automated emails like a welcome message, a cart reminder, and a post-purchase follow-up, those shoppers are simply gone. Most small brands either have none of these set up or have them set up badly.
What Flowstead does
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Free Email Audit
A one-page review of your signup, welcome, and cart emails, with the top 3 fixes in priority order. No cost, no pitch attached.
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60-Day Pilot
We build or rebuild your welcome, abandoned cart, and post-purchase flows, run two campaigns a month, and report results against a baseline we measure in week 1.
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Monthly Email Management
Ongoing flow optimization, campaigns, testing, and a plain-language monthly report. Month-to-month.
Pricing is shared after your audit.
How it works
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Audit
We test your signup, welcome, and cart emails and send you a one-page report of what to fix first.
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Build
We set up the core email flows in your account. You approve everything before it sends.
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Optimize
We run campaigns, test what works, and send a plain-language report every month.
About
Flowstead was started by Rashell Holloway, a [YOUR BACKGROUND] in Vancouver, WA. I work with a small number of independent brands at a time, so every client gets direct attention. You own your accounts and your data, and service is month-to-month.
Questions
Do I need to switch email platforms?
No. I work in the platform you already use, or help you set up Klaviyo if you don't have one.
Do you guarantee results?
No one can honestly guarantee revenue. I measure a baseline in week 1 and report against it every month.
How long are your contracts?
Month-to-month after the 60-day pilot.
What do you need from me?
Collaborator access to your email platform and store, plus a quick call to understand your brand and goals. You approve emails before they send.
Who is this for?
Independent online brands that sell products, have some traffic, and don't have anyone handling email today.
Get your free email audit
Tell me about your store and I'll send you a one-page review, usually within 2–3 business days.